Google Finance offers a function called `LGL` (short for “Look-up Google Location”) within Google Sheets. This function isn’t prominently advertised in Google Finance’s documentation, and its behavior can sometimes be inconsistent, but it attempts to locate information about a company based on its ticker symbol and a specified attribute. `LGL` takes two primary arguments: * **`ticker`**: The stock ticker symbol of the company (e.g., “GOOG” for Alphabet Inc.). * **`attribute`**: The specific piece of information you’re seeking. This is where the function becomes less straightforward as there’s no definitive, officially supported list of valid attributes. While Google doesn’t publish a comprehensive list, users have discovered through experimentation that certain attributes tend to work with some degree of reliability. Common examples include: * **`name`**: Attempts to return the full company name. * **`country`**: Aims to provide the country where the company is headquartered. * **`exchange`**: Tries to return the stock exchange where the ticker is listed (e.g., “NASDAQ”). The syntax in Google Sheets would look like this: `=LGL(“GOOG”, “name”)`. This *might* return “Alphabet Inc.”. **Limitations and Caveats:** * **Unofficial Function:** The biggest caveat is that `LGL` is not officially supported. Google could change or remove it at any time without notice. Its behavior may also vary depending on the region and the specific ticker symbol. * **Inconsistent Data:** The data returned can sometimes be inaccurate or outdated. Always verify information from `LGL` with reliable, official sources. * **Limited Attributes:** The range of attributes that actually work is limited and poorly documented. Expect trial and error to be required. * **Regional Variations:** The function’s behavior, including the accuracy of the information returned, can differ based on your Google account’s region settings. * **Error Messages:** If the function cannot find the requested information or encounters an error, it might return error messages like `#N/A` or `#ERROR!`. **Alternatives:** Given the limitations of `LGL`, consider these alternatives for retrieving financial data into Google Sheets: * **`GOOGLEFINANCE` Function:** This is Google’s officially supported function for pulling financial data. It offers a wider range of attributes and generally provides more reliable results. You can use it to get price data, market capitalization, and more. For example, `=GOOGLEFINANCE(“GOOG”, “marketcap”)` returns the market capitalization of Alphabet Inc. * **ImportXML/ImportJSON:** If you need more specialized data, you can use the `IMPORTXML` or `IMPORTJSON` functions in Google Sheets to scrape data from external websites and APIs (Application Programming Interfaces). This requires a good understanding of web scraping techniques and knowledge of available APIs. * **Add-ons:** Various Google Sheets add-ons are available that specialize in fetching financial data from different sources. Some of these add-ons provide more robust features and data options than the built-in functions. **Conclusion:** While `LGL` can be a quick and dirty way to try and retrieve basic company information from a ticker symbol in Google Sheets, its unofficial nature, inconsistencies, and limited functionality make it unreliable for serious financial analysis. Rely on the `GOOGLEFINANCE` function, web scraping techniques, or specialized add-ons for more dependable and comprehensive data retrieval. Remember to always verify any financial data you obtain with trusted sources before making any investment decisions.